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We are dedicated to the support of racers everywhere. You are the reason we do what we do. Why we exist. Without people like you, driving the sport and the developments and improvements which arrive on the road, life just would not be the same. We watch you. We cheer for you. We live it with you. #teamHEL is our way of saying thanks.

Last year our sponsored athletes won countless races and championships — regionally, nationally and internationally. We sponsor both individuals and some of the biggest teams. Our products are used in Moto GP, World Superbikes, British Super Bikes, Dakar, Isle Of Man TT, British Touring Car Championship and British Drift Championship as well as countless other championships around the globe.

No matter what the series. No matter what the result. We want to help out where we can.

We offer this program to racers as a way to reward the community, to continue our success in racing and to constantly evolve and improve the products we offer. Whether you are a rookie or preparing to make an assault on an international championship — we want to be involved.


  • Discounted or free products.
  • Exposure on our social media channels, website, catalogues and in #teamHEL promotions.
  • Move up in sponsorship package levels — product discounts, free products, credit and financial support.
  • Receive direct factory technical support.


  • You must have a current racing license with any amateur or professional racing body.
  • Have HEL Brake Lines fitted for the duration of the sponsorship.
  • Place two HEL Performance racing stickers on your vehicle in accordance with our guidelines.
  • Place one HEL Performance patch on leathers, race suit or jersey.
  • Provide us with digital racing images for use in our promotions.
  • Mention HEL Performance as a sponsor whenever possible.
  • Enjoy yourself!